

Times are changing
Driven by local insight? We are too.

We are called Rutherford out of respect for Lord Ernest Rutherford, arguably one of New Zealand’s greatest and most inspired thinkers.
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Any consultancy can offer up well intentioned productised frameworks to help. But to do this in a way that brings sensitivity to cultural insight, data, creativity and practicality in equal measure? Now that’s a different story.
"We haven’t the money so we’ll just have to think" - Ernest Rutherford

We are called Rutherford out of respect for Lord Ernest Rutherford, arguably one of New Zealand’s greatest and most inspired thinkers.
​
Any consultancy can offer up well intentioned productised frameworks to help. But to do this in a way that brings sensitivity to cultural insight, data, creativity and practicality in equal measure? Now that’s a different story.
"We haven’t the money so we’ll just have to think" - Ernest Rutherford
Right now we are exploring:

How 5G technology can improve Mental Health Crisis Teams response approach

Designing a measurement framework for one of NZ’s leading retailers spanning CX, loyalty and revenue goals

How interventions based on ‘fairness’ can improve the outcomes for a key government agency
Meet the team
Rutherford brings together a formidable depth of experience in strategy, data science, psychology, business planning and cultural nuance.




